Potential Use of Social Media in the NEPA Process

NCHRP 25-25/80

Interactive Tools Matrix

Collage of Social Networking Products

Aggregators & Data Tracking

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. www.klout.com

Features: P; AC; GL; MC; PN;
Benefits: Quantifies social media network size and value.
Enhances or enhanced by: Google+; Twitter; Facebook; Foursquare; LinkedIn; Pinterest; GovLoop; Blogging sites
Potential NEPA Application: Identify online influencers in particular subject matter areas.
Notes: Treat individuals rated well in Klout as you would traditional news reporters; they are often gatekeepers of information with large followings and thus influential among specific stakeholder groups.