Potential Use of Social Media in the NEPA Process

NCHRP 25-25/80

Interactive Tools Matrix

Collage of Social Networking Products

Social & Online Monitoring

Google Analytics

Google Analytics has social media reporting tools that measure impact, engagement and useful trends. www.google.com/analytics/

Features: AC;
Benefits: Helps quantify online and social media reach and benefit, in order to evaluate process or outreach, outreach or campaign effectiveness.
Enhances or enhanced by: Google+; Facebook; Twitter; Blog sites; websites; GovLoop; LinkedIn
Potential NEPA Application: Monitor and evaluate effectiveness of social media outreach using data tracking.
Notes: This platform is free of cost, though its functionality is somewhat more limited than other social and online monitoring platforms.