Potential Use of Social Media in the NEPA Process

NCHRP 25-25/80

Interactive Tools Matrix

Collage of Social Networking Products

Social & Online Monitoring


HootSuite is a social media management system for brand management. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress and Mixi. Additional integrations are available via HootSuite's App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo and YouTube. www.hootsuite.com

Features: SCP; GL; MC; EF;
Benefits: Helps quantify online and social media reach and benefit, in order to evaluate process or outreach, outreach or campaign effectiveness.
Enhances or enhanced by: Google+, Foursquare, MySpace, WordPress, Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo and YouTube
Potential NEPA Application: Monitor and evaluate effectiveness of social media outreach using data tracking.
Notes: Multi-purpose platform that has data tracking and social monitoring functionality. It is free up to a certain amount of social networks.