Potential Use of Social Media in the NEPA Process

NCHRP 25-25/80

Interactive Tools Matrix

Collage of Social Networking Products

Social & Online Monitoring

Vocus

Vocus software integrates features of digital marketing including social, search, email and publicity. In addition, the software sends real-time marketing opportunities directly to marketers in the form of leads, prospects, social media conversations, curated content and inbound media inquiries. www.vocus.com

Features: AC; MRE
Benefits: Analyzes data from multiple platforms.
Enhances or enhanced by: Facebook, Vine, YouTube, Vimeo, Instagram, Pinterest, Hootsuite, Blog sites
Potential NEPA Application: Monitor and evaluate effectiveness of social media outreach using data tracking.
Notes: Visit platform website for more functionality details.